Using key economic indicators to determine the prospects for a company

January 5, 2009
  • Assume you are a newly appointed director of a small, publicly traded company with sales of about $100mm per year. The company could be in any sector, so the information need only be general, but should provide information in laymans terms as to how key economic indicators such as GDP, currency movements, balance of payment, balance of trade, employment, housing starts etc. might be used to assess how an individual company may perform.


  • Hi! It will be hard to assess such effects if we don't pick an industry since different economic indicators are more targeted for a particular industry. Can we limit the parameters of the question? Thanks!


  • Limit to automobile manufacturing.


  • Hi! Another problem would be those of limiting the research to $100m per year. Is it ok to give an answer for the automobile industry in general without such limitations? Thanks!


  • Plus is it ok to answer this per industry and not per company? Thanks again.


  • Thank you for the question. Below I have isolated the economic indicators that you specified, and added some other important indicators, in the hopes of explaining their effects on business and markets. This analysis should help you formulate the ways in which these factors will impact specific businesses. I provided brief introductory summaries for the major indicators and then followed it up with much more specific source cited information. I stuck with the general approach of your initial question. If you would like me to specifically analyze the auto industry as you noted could be an option, I would be happy to do that as well. However, as you seem to be seeking general information, I think this will be a clearer approach that will focus more on the indicators and not the specific factors that may effect a particular industry. I hope this helps. ----------------------------------------------------------------------------------------- General Analysis: http://economics.about.com/cs/businesscycles/a/economic_ind.htm "Economic Indicators can have one of three different relationships to the economy: 1. Procyclic: A procyclic (or procyclical) economic indicator is one that moves in the same direction as the economy. So if the economy is doing well, this number is usually increasing, whereas if we're in a recession this indicator is decreasing. The Gross Domestic Product (GDP) is an example of a procyclic economic indicator. 2. Countercyclic: A countercyclic (or countercyclical) economic indicator is one that moves in the opposite direction as the economy. The unemployment rate gets larger as the economy gets worse so it is a countercyclic economic indicator. 3. Acyclic: An acyclic economic indicator is one that has no relation to the health of the economy and is generally of little use. The number of home runs the Montreal Expos hit in a year generally has no relationship to the health of the economy, so we could say it is an acyclic economic indicator." "In 1975, economists at the Commerce Dept. and National Bureau revised and improved the list of leading indicators. They gave each indicator a score, based on the three criteria discussed previously, ranging from 69 to 80. The stock market received the top score of 80. Growth in the money supply (M2), loosely defined as total currency, checking accounts, personal money market accounts and some CDs, was second with a score of 79." --------------------------------------------------------------------------------- Employment: **Individual businesses can expect high employment figures to potentially increase the purchasing power of their customer base, thus increasing sales, etc. Basically, employed people have more money to spend. They can also expect that the economy is likely in a growth cycle in general. If unemployment rates are high it follows that people likely have less money to spend and the economy is in general decline. However, when large portions of the population are unemployed, individual businesses have more leverage to reduce wages and benefits, as competition for jobs is greater. This can allow for profits if the products are still able to sell despite a lagging economy. Sources: http://economics.about.com/cs/businesscycles/a/economic_ind_2.htm "Employment, Unemployment, and Wages These statistics cover how strong the labor market is and they include the following: * The Unemployment Rate [monthly] * Level of Civilian Employment[monthly] * Average Weekly Hours, Hourly Earnings, and Weekly Earnings[monthly] * Labor Productivity [quarterly] The unemployment rate is a lagged, countercyclical statistic. The level of civilian employment measures how many people are working so it is procyclic. Unlike the unemployment rate it is a coincident economic indicator." http://pages.stern.nyu.edu/~nroubini/bci/EmploymentPayroll.htm "Likely Impact of Financial Markets: Interest Rates: Larger-than-expected monthly increase or increasing trend is considered inflationary causing interest rates to rise. The bond market views a weak report favorably and vice-versa. The report also make it more likely that the Fed will increase the Fed Funds rate that is also bearish for the bond market. Stock Prices: Ambiguous. On one side higher than expected growth leads to higher profits and that's good for the stock market. On te other, it may increase expected inflation and lead to higher interest rates that are bad for the stock market. The first effect dominates in recessions and early stages of economic recovery while the second dominates when the economy is close to full capacity. Exchange Rates: Larger than expected employment growth will tend to appreciate the exchange rate as it is expected to lead to higher interest rates." Unemployment Rate: http://pages.stern.nyu.edu/~nroubini/bci/Unemploymentrate.htm "Likely Impact on Financial Markets: Interest Rates: Larger-than-expected monthly fall in the unemployment rate is considered inflationary causing interest rates to rise. The bond market views an increase unemployment rate favorably especially when the economy is close to full capacity and the unemployment rate is close to its "natural rate". A falling unemployment rate also make it more likely that the Fed will increase the Fed Funds rate that is also bearish for the bond market. Stock Prices: Ambiguous. First, lower unemployment rate signals a strong economy, higher potential profits and that's good for the stock market. Second, lower unemployment may increase expected inflation and lead to higher interest rates that are bad for the stock market. Third, lower unemployment rate may lead to higher wage inflation that is bearish for the stock market. The first effect dominates in recessions and early stages of economic recovery while the second and third dominate when the economy is close to full capacity and the unemployment rate is low Exchange Rates: Lower than expected unemployment rate will tend to appreciate the exchange rate as it is expected to lead to higher interest rates." http://www.meansbusiness.com/Finance-and-Profitability-Books/Using-Economic-Indicators-to-Improve-Investment-Analysis.htm "One of the most common economic indicators, possibly second only to inflation, is the civilian unemployment rate. The unemployment rate rises during cyclical downturns and falls during periods of rapid economic growth." http://www.findarticles.com/p/articles/mi_m3254/is_n2_v210/ai_13806771 "If business activity continues to slow, employers may be forced to lay off some employees. Thus, we begin to see a trend of increasing claims for unemployment insurance. These two measures of economic activity are leading indicators. A continued decline in the length of the factory work week and increase in initial claims for unemployment insurance logically are symptoms of an ailing economy. The next domino to tumble is employment on non-agricultural payrolls. We tend to see a trend of contraction in employment across the board as the economy falls into recession. The fact that employment declines in conjunction with the economy at large makes it a coincident indicator. Realistically, when a nation has fewer people working, it's going to produce fewer goods and services." "As you may know, the unemployment rate is defined as the ratio of the number of unemployed people to the size of the entire labor force. The number of unemployed people is defined as everyone over the age of 16 who is actively seeking employment but can't find it. The labor force consists of the number of people holding jobs plus the number of unemployed (as defined above). Both of these numbers exclude discouraged workers. The discouraged worker does not have a job and has stopped seeking employment. Therefore, he or she is not considered unemployed or a member of the labor force." -------------------------------------------------------------------------------- GDP: **GDP is most valuable in calculating general economic trends. It is also valuable in indicating how valuable domestic products will be oversees. An individual business is likely to be somewhat more able to compete both domestically and abroad when the GDP is high and indicates growth, and vice versa. Sources: http://economics.about.com/cs/businesscycles/a/economic_ind_2.htm "The Gross Domestic Product is used to measure economic activity and thus is both procyclical and a coincident economic indicator. The Implicit Price Deflator is a measure of inflation. Inflation is procyclical as it tends to rise during booms and falls during periods of economic weakness. Measures of inflation are also coincident indicators. Consumption and consumer spending are also procyclical and coincident." http://pages.stern.nyu.edu/~nroubini/bci/GDP.html "Likely Impact on Financial Markets: Interest Rates: Unexpectedly high quarterly GDP growth is perceived to be potentially inflationary if the economy is close to full capacity; this, in turn, causes bond prices to drop and yields and interest rates to rise. Also, higher than expected GDP growth, i..e. good news about the economy, is bad news for the bond market because a strong report causes concern that the Fed might raise the Fed Funds rate to avoid higher inflation. This is bearish for the fixed income market. Stock Prices: Ambiguous. On one side higher than expected growth leads to higher profits and that's good for the stock market. On te other, it may increase expected inflation and lead to higher interest rates that are bad for the stock market. Exchange Rates: Larger than expected GDP growth will tend to appreciate the exchange rate as it is expected to lead to higher interest rates." ---------------------------------------------------------------------------------------- Stock Market: **If the company in question is publically traded, stock market performance is a very valuable indicator. Upward trends signal investor confindence and can lead to rapid growth in individual companies that gain stockholders. Similarly, downward trends can signal complete bust of certain companies, as they rapidly lose stockholders, they must cut costs and empoyees to stay in business, and some aren't able to maintain afloat. Sources: Using economic indicators - business cycles in the printing industry - includes related article American Printer, Nov, 1992 by Carole Portas http://www.findarticles.com/p/articles/mi_m3254/is_n2_v210/ai_13806771/pg_2 "Upward trends in the stock market tend to indicate investors' confidence in the market, which is an indication of their confidence in the economy at large. The main reason someone buys a particular stock is that he/she expects to get a return on investment, generally in the form of stock dividends. The higher a company's earnings, the more generous it can be with distributing earnings. As a result, more people will want to buy stocks, leading to increases in prices. High corporate profits spur new investment and increased production and employment--all of which promote further economic growth. Expectations of poor profits, on the other hand, would induce investors to sell their stocks, which lowers prices." -------------------------------------------------------------------------------------- Money Supply: **the money supply primarily indicates the ability of companies, individuals, etc. to borrow money, as it coincides strongly with interest rates. Growth in the money supply often means increases in sales for individual companies. Sources: "Growth in the country's money supply is one of the best leading indicators because of its impact on future economic growth. Increases in M2 tend to put downward pressure on interest rates, because the more money that's available to borrow, the lower will be the level of competition in credit markets--thus the cost of borrowing diminishes. Growth in M2 also may indicate increased personal income, which means increased personal consumption. Consumer spending is an important part of economic recovery and expansion because additional consumption increases the overall demand for goods and services. Inventories become thin and employers have to hire additional units of labor in order to keep pace with the demand." ---------------------------------------------------------------------------------------------- International Trade: **For companies that trade internationally, the balance of trade, balance of payments, etc. are critical indicators. When the balance of trade is in the favor of the companies home country, they are often on the winning side exchange rates, tarriffs, and the supply and demand market economics of the global economy. Likewise, when the home country is in a massive trade defecit, it may be more difficult to make a profit exporting the respective product, cutting heavily into profits. Sources: http://economics.about.com/cs/businesscycles/a/economic_ind_3.htm "These are measure of how much the country is exporting and how much they are importing: * Industrial Production and Consumer Prices of Major Industrial Countries * U.S. International Trade In Goods and Services * U.S. International Transactions When times are good people tend to spend more money on both domestic and imported goods. The level of exports tends not to change much during the business cycle. So the balance of trade (or net exports) is countercyclical as imports outweigh exports during boom periods. Measures of international trade tend to be coincident economic indicators." http://pages.stern.nyu.edu/~nroubini/bci/InternationalTrade.html "Likely Impact on Financial Markets: Interest Rates: Modest Stock Prices: Modest. Stock prices may fall if a significant worsening trade balance indicates a loss of competitiveness of domestic firms. Exchange Rates: A worsening of the trade balance (a fall in net exports) may lead to an exchange rate depreciation required to restore competitiveness. However, a worsening trade balance may indicate high economic growth that is leading to higher imports; as interest rates tend to increase when growth is high, the exchange rate may appreciate following a worsening of the trade balance." http://en.wikipedia.org/wiki/Balance_of_trade "Balance of trade figures are the sum of the money gained by a given economy by selling exports, minus the cost of buying imports. They form part of the balance of payments, which also includes other transactions such as the international investment position. The figures are usually split into visible and invisible balance figures. The visible balance represents the physical goods, and invisible represents other forms of trade, e.g. the service economy. A positive balance of trade is known as a trade surplus and consists of exporting more (in financial capital terms) than one imports. A negative balance of trade is known as a trade deficit and consists of importing more than one exports. Neither is necessarily dangerous in modern economies, although large trade surpluses or trade deficits may sometimes be a sign of other economic problems." "If the balance of trade is positive, then the economy has received more money than it has spent (exported more than it has imported). This may appear to be a good thing but may not always be so. An example of an economy in which a positive balance of payments is generally regarded as a bad thing is Japan in the 1990s. Because Japan had a consistently positive balance of payments, it had more currency than it could effectively invest. This led to huge Japanese overseas purchases of items such as real estate, which were of questionable economic usefulness. Furthermore, the protectionist measures that created the positive balance of trade also caused the price of goods in Japan to be much higher than they would have been had imports been freely allowed. Negative balances are not necessarily terrible news, either. In particular, an effect known as reserve currency status makes it possible for dominant currencies to run significant trade deficits with limited economic impact. Because the United States dollar is generally regarded to be extremely stable, dollars which are exported are held by persons overseas and there is no pressure to return them to the United States. Furthermore, countries running large trade surpluses (e.g. China and Japan) use these funds to purchase US Treasury Notes, essentially allowing the United States to export monetary paper and get real goods and services in return. The pricing of oil in US dollars also forces nations and institutions to hold some of their reserves in US dollars in order to hedge against the rapid rises and falls in prices of this all-essential energy source." Balance of Payments: http://en.wikipedia.org/wiki/Balance_of_payments "If more money flows in than out, one has a positive balance of payments; if more flows out than in, one has then a negative balance. The money flowing over the border is like other money paying for goods, commodities, real estate, services, securities." "For a country to have a zero balance of payments, a current account deficit must be balanced by a capital account surplus. The US have been running a negative current account for a long while, which is financed through a positive financial account. The only way to buy more than you sell is to borrow money. A country will have a negative balance of payments (i.e., there is to be a net flow of money out of the country) if the net of the current account and the capital account is a deficit. Similarly, there will be a positive balance of payments (i.e., a net flow of money into a country) if the net of the current and the capital account results in a surplus." --------------------------------------------------------------------------------------------- Housing Starts: http://pages.stern.nyu.edu/~nroubini/bci/HousingStarts.htm "The housing industry accounts for about 27% of investment spending and 5% of the overall economy. Housing starts is important because it is a leading indicator. Sustained declines in housing starts slow the economy and can push it into a recession. Likewise, increases in housing activity triggers economic growth. " "Likely Impact on Financial Markets: Interest Rates: Larger-than expected monthly increase or increasing trend is considered inflationary, causing bond prices to drop and yields and interest rates to rise. " ------------------------------------------------------------------------------------- Production and Business Activity: http://economics.about.com/cs/businesscycles/a/economic_ind_2.htm "These statistics cover how much businesses are producing and the level of new construction in the economy: * Industrial Production and Capacity Utilization [monthly] * New Construction [monthly] * New Private Housing and Vacancy Rates [monthly] * Business Sales and Inventories [monthly] * Manufacturers' Shipments, Inventories, and Orders [monthly] Changes in business inventories is an important leading economic indicator as they indicate changes in consumer demand. New construction including new home construction is another procyclical leading indicator which is watched closely by investors. A slowdown in the housing market during a boom often indicates that a recession is coming, whereas a rise in the new housing market during a recession usually means that there are better times ahead." ------------------------------------------------------------------------------------------- Consumer Price Index (CPI): http://pages.stern.nyu.edu/~nroubini/bci/ConsumerPriceIndex.htm "The consumer price index (CPI) is considered the most important measure of inflation. It compares prices for a fixed-list of goods and services to a base period. Currently, the base period, which equals 100, is the average prices in the 1982-1984 period. " "Likely Impact on Financial Markets: Interest Rates: Larger-than-expected quarterly increase in price inflaton or increasing trend is considered inflationary; this will cause bond prices to drop and yields and interest rates to rise. Stock Prices: Higher than expected price inflation is bearish on the stock market as higher inflation will lead to higher interest rates. Exchange Rates: High inflation has an uncertain effect. It would lead to a depreciation as higher prices mean lower competitiveness. Conversely, higher inflation causes higher interest rates and a tighter monetary policy that leads to an appreciation." _____________________________________________________ Additional Links: Business Cycle Indicators http://pages.stern.nyu.edu/~nroubini/bci/Bci.html United States Economic Statistics http://www.fedstats.gov IMF Statistics http://dsbb.imf.org/Applications/web/sddsnsdppage/ --------------------------------------------------------------------------------------- Google Search Terms: "using economic indicators" "economic indicators" business "business cycle" and "economic indicators" ----------------------------------------------------------------------------------------- Thanks again for the question. Please don't hesitate to request clarification if you require further explanation or detail. -adiloren-ga







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